“Making quality fitness affordable for everyone and everyBODY, while putting a smile on people’s faces”
Did you hear the one about two Norwegians who walk into a Gym in Budapest?
It goes a little like this:
Henrik: “Hey, Ivar, why is this gym so expensive?”
Ivar: “I have no idea. And why is it closing?”
Henrik: “Seriously Ivar, what is going on? I mean, look, it’s already dark outside and it’s only 10pm!”
Simultaneously, the penny drops: “Oh yeah, we’re not in Bergen anymore!”
Ivar Braatveit and Henrik S. Thorsnes – our heroes in this story – are still working on the problem of summer daylight running out before 10pm, but in creating Nr1 Fitness they have solved the other problems they encountered in their early days in Budapest.
Yes, that’s right, Nr1 Fitness is a 24 HOUR GYM OPEN EVERY DAY and with membership possible for less than 6.000 HUF per month it is TOTALLY AFFORDABLE. It’s truly international membership will also make you feel right at home, wherever you are from.
As real-life Ivar put it: “The idea for our 24/7 gyms was an outcome of the shock we got when we realised that going to a gym in a central location with new equipment ‘as we were used to in Norway’ would in Budapest normally cost around 15.000-
20.000 HUF per month!!! We found this ridiculous considering that it was half that price in one of the most expensive countries in the world; Norway.”
As Ivar puts it: “The hardest things for our competitors to replicate will be our Nr1 atmosphere and service.”
As with most success stories, the idea became a plan, and the plan became positive action with clearly defined goals. Pretty soon Ivar and Henrik had opened the first of surely many highly popular ‘Nr1 Fitness’ gyms in the heart of Budapest. Already they have 2 locations up and running – Nr1 Fitness Kalvin 24/7 and Nr1 Fitness Oktogon 24/7 – and there are now solid plans in place to open at 2 more central locations in 2019!
“Personal training is increasingly popular at Nr1. Our two newest trainers have more than 12 years experience from London. This adds a lot of value for our members.”
so it is without a doubt worth investing in our people. The other things building up our service such as equipment, location, opening hours, payment solutions, etc, are all easier for our competition to copy. Getting the right people is the secret to a winning edge – and the clients will follow!”
Ivar and Henrik know the importance of teamwork, and especially asked us to highlight that without the help from their dedicated employees and personal trainers, they would not be where they are with the business today.
Nr1 Fitness actively promote an image and profile that aligns with their main philosophy that FITNESS IS FOR EVERYONE. You won’t find their marketing posters full of unrealistic, muscle-bound hulks, but rather everyday people and a concept that is more about health & humour as opposed to extreme power & strength. They have also focused on being female friendly, which is why 80% of their ads display healthy women. Looking forward, they aim to attract more clients in the age group 50-70 years, further reinforcing that being active and keeping fit has no gender or age limitations.
In addition to modern, clean, and ALWAYS OPEN gyms, Nr1 Fitness also offer a team of certified, bilingual (they all speak English and Hungarian) Personal Trainers available to help you identify and meet your personal fitness goals. Your goals may be weight loss, muscle gain, overall fitness improvements, injury rehabilitation, or reaching new personal bests in sport-specific programs (e.g. skiing, tennis, running, etc).
Whatever it is you are working towards, Nr1 Fitness can help you find and feel the joy of success. It’s for sure that they know this feeling well themselves!
Curious? Then just mention Active8 Budapest and you are welcome to a FREE TRYOUT Monday-Friday 15:00-21:00!
But the success is much more than just being open all the time and being cheap – even 24/7 kiosks can manage that. Nr1 Fitness has a fresh, creative approach to what fitness can mean, combined with a very strong focus on customer satisfaction and an open, personal touch.